This page may include affiliate links. If you click and purchase through these links, I may earn a small commission at no extra cost to you. I only endorse tools and resources that I believe will benefit authors and self-publishers. See my Affiliate Disclosure for more information. These articles are created to help authors when publishing their work. If you find this content useful, you can support this blog. Understanding how to get an ISBN is an important step when preparing your book for publication. Whether you’re self-publishing or planning to distribute your book through retailers, an ISBN ensures your book is properly identified, listed and sold. This article explains what an ISBN is, when they’re required, how to get one in the UK or US, how they apply to self-publishing on platforms such as Amazon KDP and how they work across formats, all discussed in detail below. What Is an ISBN? Do You Need an ISBN? How to Get an ISBN (UK and US) ISBNs for Self-Publishing Platforms Where to Place Your ISBN Do You Need Different ISBNs for Each Format? ISBN vs ASIN (Amazon) Does an ISBN Protect Your Copyright? What Is an ISBN? An ISBN (International Standard Book Number) is a unique 13-digit number assigned to your book. It acts as an identifier that allows booksellers, distributors and libraries to track and catalogue your book. Each version of your book requires its own ISBN, including: Paperback editions Hardback editions Ebook versions (in some cases) Audiobook version ISBNs are allocated in the country where the book is published, but they can be used internationally. You do not need a separate ISBN to distribute your book in overseas markets. Do You Need an ISBN? You will need an ISBN if you plan to: Sell your book through retailers (e.g. Amazon, bookshops, libraries, wholesalers or other distribution channels) Publish your book in multiple languages (each version requires its own ISBN) Release a revised edition with substantial changes (this is considered a new product) Change publisher (a new publisher must assign their own ISBN) You may not need an ISBN if: You are publishing exclusively through platforms that provide a free ISBN (such as Amazon KDP) You are producing content for private use (e.g. internal documents or giveaways) You are reprinting without substantial changes (e.g. minor corrections or a new cover) You are using the book for promotional purposes without changes to content or format You are publishing magazines, journals or other periodicals (unless sold as a standalone book) Do I Need an ISBN to Publish My Book? You need an ISBN if you plan to sell your book through retailers, distribute it widely or make it available to libraries. If you are publishing exclusively through platforms like Amazon KDP, you can use a free ISBN, but purchasing your own ISBN gives you more control and a more professional publishing presence. How to Get an ISBN (UK and US) ISBNs are issued by different agencies depending on where you are based (check the ISBN Agency for a worldwide list): In the UK, ISBNs are issued by Nielsen In the US, ISBNs are issued by Bowker (MyIdentifiers) Step 1: Visit the relevant ISBN agency for your country and create an account. Step 2: Choose your ISBN package. You can purchase: A single ISBN (least cost-effective) ISBN blocks (buying in bulk is more cost-effective if you intend to publish more than one book or multiple formats) Step 3: Enter your book details: Book title Author name Format (paperback, ebook, etc.) Publication date Step 4: Assign your ISBN. Once purchased, you can assign the ISBN to your book and include it within your metadata and barcode. ISBNs for Self-Publishing Platforms Some platforms, such as Amazon KDP, offer free ISBNs. While convenient, there are a few important considerations: The platform is listed as the publisher You cannot use the ISBN outside that platform It may appear less professional if you plan wider distribution If you want full ownership, flexibility and a more professional publishing presence, purchasing your own ISBN is usually the better option. This is especially important if you want your book to appear professional and consistent across multiple platforms. To ensure your book presents professionally across all platforms, your manuscript should be fully edited, proofread and correctly formatted before publication. Find out more about my book editorial services. Where to Place Your ISBN Your ISBN should appear in the following places: The copyright page inside your book The back cover (as part of the barcode for printed books) Your book’s metadata when publishing online Ensuring your ISBN is correctly placed helps improve distribution, visibility and discoverability. If you’re unsure how to correctly format your copyright page or prepare your manuscript for publication, my formatting service ensures your book is presented in a professional, publisher-standard layout. Do You Need Different ISBNs for Each Format? Yes – each format of your book requires a separate ISBN. For example: Paperback → 1 ISBN Hardback → 1 ISBN Ebook → may require 1 ISBN (depending on the platform) Audiobook → may require 1 ISBN (depending on the platform and distribution method) This allows each version of your book to be tracked, distributed and sold independently. ISBN vs ASIN (Amazon) If you publish through Amazon, your ebook may use an ASIN instead of an ISBN. ISBN = Universal book identifier ASIN = Amazon-specific identifier If you plan to distribute your ebook beyond Amazon, using an ISBN is recommended. Can I Publish a Book Without an ISBN? Yes, you can publish a book without an ISBN if you are using platforms that provide a free identifier, such as Amazon’s ASIN. However, without your own ISBN, your distribution options are limited and you may have less control over your publishing details. Does an ISBN Protect Your Copyright? An ISBN does not provide copyright protection for your book. It is simply a unique identifier used for cataloguing, distribution and sales purposes. Copyright protection is automatically granted to you as the author as soon as your work is created and recorded in a tangible form. This applies in both the UK and the US, meaning your writing is protected without needing an ISBN. In some countries, such as the US, you may choose to formally register your copyright for additional legal benefits, but this is separate from obtaining an ISBN. Including a copyright page in your book is still important. This typically appears at the front of your book and outlines your ownership, publication details and rights reserved, helping your book meet professional publishing standards. While an ISBN helps your book to be identified and sold, copyright ensures your work is legally protected. Both play different but equally important roles in the publishing process. Final Thoughts Obtaining an ISBN is a straightforward but essential step in the self-publishing process. It ensures your book is professionally recognised, properly distributed and easy for readers to find. If you are preparing your manuscript for publication, it is equally important to ensure your book is fully edited, proofread and correctly formatted before assigning your ISBN: ✔️ Expert proofreading corrects spelling, grammar and punctuation, ensuring your manuscript is polished and error-free before publication. ✏️ Professional editing refines your writing, enhances clarity and flow, and improves consistency – ensuring a high-quality finish that appeals to readers and strengthens credibility. 📖 Ebook formatting creates a clean, publisher-standard layout, ready to self-publish on Amazon KDP or submit to a publisher or agent.

This page may include affiliate links. If you click and purchase through these links, I may earn a small commission at no extra cost to you. I only endorse tools and resources that I believe will benefit authors and self-publishers. See my Affiliate Disclosure for more information. ​ These articles are to help authors prepare their work for publication. If you find this article useful, you’re welcome to support this content. This glossary of book publishing terms provides clear definitions of the most commonly used terminology for authors, writers and self-publishing professionals. Whether you are self-publishing your book or submitting your manuscript to a literary agent or traditional publisher, understanding publishing terminology is essential. For self-publishing and indie authors, book publishing terms used across the industry can feel complex and unfamiliar. From book layout and cover design to ebook formatting, print production, publishing costs and royalty payments, there are many important elements to consider when preparing your book for publication. The following glossary explains key publishing terms you are likely to encounter when self-publishing or traditionally publishing your book, helping you navigate the process with confidence. Planning to self-publish your book? Tools such as Publisher Rocket by Kindlepreneur can help you research keywords, categories and competition to improve your book’s visibility. Advance Payments made in advance of publication, sometimes given to the author at various stages throughout the book development. Normally, half is paid when the contract is signed and half when the book is printed. Appendix This appears at the back of a book and provides additional information that doesn’t fit in the front matter (front pages). An appendix can include recommended reading; citing sources if the book is produced from research; and original materials such as letters/emails, copies of family trees or maps. Not every book has an appendix page, it is mainly used in medical/science textbooks and biographies/memoirs, for example. ARC – Advance Reader Copy A pre-publication version of a book distributed to reviewers, bloggers and influencers to generate early reviews and interest ahead of the official release date. Author Platform An author’s online presence, including their website, email list and social media channels, used to promote their books and connect with readers. Backlist A list of books older than 12 months which are still available from a publisher. Back Matter The most common pages at the back that can be included as appropriate are epilogue, afterword, postscript, appendix/addendum, glossary, index and bibliography. Beta Reader If you would like objective feedback and constructive criticism on your manuscript, a beta reader can be relatively inexpensive or free. They will provide suggestions and pointers regarding the plot, scene setting, dialogue, characterisation, style of writing and sentence/paragraph construction. If you would like to find willing readers as well as/instead of family or friends, you can find these via online reading and writing forums and communities, such as Facebook, X and Goodreads. Bleed The area of a printed page that extends beyond the trim size, used when images or coloured backgrounds run to the edge of the page. Adding bleed to your files is a necessary step in book printing, as it allows the design to extend slightly past the final cut line, preventing unwanted white borders from appearing once the book is trimmed. Binding Binding is the process of securing and fastening printed sheets to produce a paperback or hardback. There are many common forms of binding: Perfect binding, which is used on paperbacks found in bookstores and supermarkets. Hardback books are produced using a hardcover which is mainly cardboard or can be material and are protected in a dust jacket with the cover design and book blurb on the back. Spiral binding, using wire or plastic coil, like you find on notepads, is another type which is mainly found on handbooks/workbooks/guidebooks/some textbooks, for example. Blurb This is the short promotional text usually on the back of the book or inside cover. An extended version is included in the NBA – New Book Announcement (see below). The blurb may also form the basis of marketing or promotional material. For guidance on crafting an effective, keyword-rich blurb that helps sell your book, see my post on how to write a compelling book blurb. If you would like your book blurb professionally reviewed and refined, I offer a proofreading and editing service to help improve clarity, structure and overall impact, and to make sure there are no spelling and grammatical errors. Book Launch The planned marketing and promotional activity surrounding the release of a book, designed to increase visibility, sales and reader engagement. Call to Action (CTA) A prompt within marketing or promotional material that encourages the reader to take a specific action, such as purchasing a book or signing up to a mailing list. Categories (BISAC Codes) Standardised subject categories used to classify books in retail and library systems, helping improve discoverability. Copy This refers to the text, from the marketing and promotional material to the entire manuscript. It applies to documents as hard copies or in electronic form. Copy-editing Copy-editing, which is more in-depth than proofreading, involves amending sentence structure, flow and clarity, and also improving quality of wording, and removing repetition and redundant phrasing. Sometimes the terms used to describe different levels of editing can be used interchangeably and the factors associated with each can become muddled. So always double-check the breakdown of checks carried out when researching editors or publishing companies to see what is covered in their levels of editing. Copyright The control and rights of an author for the use of their original work. Copyright regulations differ between countries and international agreements are applicable. Copyright Page Contains British Library cataloguing in Publication Data/the ISBN. At the foot of this page is "printed and bound by…" or "typeset by…" as examples. Costing For every book published there is the cost of production. This covers everything from the paper to the resources for design, typesetting, artwork and images. Also, obtaining permissions for content and editorial services such as copy-editing and proofreading. CMYK A colour model used in printing that stands for Cyan, Magenta, Yellow and Key (Black). Files prepared for print are typically converted to CMYK to ensure accurate colour reproduction. Crop Marks Lines added to a document to indicate where the page will be trimmed to its final size during printing. Developmental Editing (Structural Editing) A high-level edit that focuses on the overall structure, content, pacing and organisation of a manuscript. Draft This is a work in progress version; therefore, not the final version of a book. Drafts will go through many rounds of editing and revisions by the author and editor before it is classed as final. DPI – Dots Per Inch A measurement of print resolution. For professional book printing, images are usually set at 300 DPI to ensure high-quality output. Duplex Printing Printing on both sides of a sheet of paper, which is standard for most books. Ebook This is short for "electronic book". Ebooks are now a popular alternative for indie/self-publishing authors instead of submitting to traditional publishers, as the book is available to buyers without needing to be accepted by a publishing house. These electronic versions are read on e-readers and tablets, or on laptops/PCs via apps. These are also less expensive to produce than paperbacks. If you’re planning to publish an ebook, my ebook formatting service ensures your manuscript is correctly structured, consistently styled and ready for a professional release on Amazon Kindle Direct Publishing. Edition A number of identical copies printed at the same time. The initial printing is the first edition; when changes are made, it becomes the second edition or revised edition. Endpapers (or End Sheets) The pages at the beginning and end of a hardback book that connect the book block to the cover. Extent The number of pages in a printed book. Foreword This appears at the front of the book and is a short introduction either by the author or another established author or industry expert to provide a brief outline or overview of the book's content or background of the book’s author. Frontlist A list of new titles available from a publisher which are in their first year of publication. Front Matter Front pages of book which include the title page, copyright, dedication, about the author, also by author and table of contents. Galley This is a sample of a book that’s been through the design and layout process. The galley proof can be used by publishers/authors to receive feedback from experts in the industry, reviewers, bloggers and booksellers. This version also provides a final opportunity to review or make changes before the book is printed. Grain Direction The direction in which the fibres of the paper run. Correct grain direction is important for binding and prevents pages from warping. Gutter When you look at a paperback or hardback, the blank space (margin) closest to the spine is known as the gutter. This space provides the allowance needed to bind the book or publication so readers can read the text without it disappearing into the hinge (the part that bends when you open the book). Half-title Page Title of the book only. Hybrid Publishing A publishing model that combines elements of traditional publishing and self-publishing, often involving upfront costs paid by the author. Imprint A trade name under which a publisher releases a book, often used to target specific genres or audiences. ISBN – International Standard Book Number The 13-digit unique number that identifies aspects of the publication of a book, including the language, the title and publisher, plus a check digit which is often used in combination with the barcode. Preparing your manuscript for publication? Professional editing, proofreading and formatting can make a significant difference to your final book quality and reader experience. View my services ► ISSN – International Standard Serial Number An eight-digit serial number that identifies the country of publication of a magazine or journals and its title. It refers to the complete run of a publication, not an individual issue, and is used in combination with a barcode. KDP – Kindle Direct Publishing Amazon’s self-publishing platform, allowing authors to publish ebooks and paperbacks for global distribution. If you’re planning to publish through KDP, my step-by-step guide on How to Self-Publish a Book on Amazon walks you through the entire process, from preparing your manuscript to uploading and launching your book, whether that be an ebook, paperback or hardback. Kerning The adjustment of space between individual letters in a word to improve readability and visual appearance. Keywords Search terms used to help readers find a book online, particularly important for visibility and marketing on platforms such as Amazon or SEO (Search Engine Optimisation) for an author website, for example. Tools such as Publisher Rocket from Kindlepreneur can help you identify effective keywords and categories to improve your book’s visibility on Amazon. Leading The vertical spacing between lines of text, which affects readability and overall page design. Line Drawing or Line Artwork A drawing in black ink producing a single tone. Line Editing An edit that focuses on sentence-level improvements, including flow, tone, clarity and consistency of style. Metadata The descriptive information about a book, including title, subtitle, keywords, categories and description, used to improve searchability and sales. Strong metadata plays a key role in your book's discoverability. The Publisher Rocket software tool from Kindlepreneur can help you research and optimise keywords and categories more effectively. NBA Short for New Book Announcement. NBA is a tool used by sales and marketing teams during the promotion of a book. This carries all the essential information about a book. Net Receipts The revenue the publisher receives from the sales of a book, minus any deductions for customer discounts. Net receipts form the most common basis of royalty payments to authors. Origination The stages to prepare the book for printing, which can include typesetting, redrawing artwork and colour reproduction of photographs. Page Heads (or Running Heads) Text at the top of each page, usually displaying the chapter title and/or book title. Page heads and running heads refer to the same element, with the standard layout showing the chapter title on one page and the book title on the opposite page. Pagination The sequence of numbering pages in a sequential order in a book or publication. PDF – Portable Document Format PDFs are electronic files created using Adobe Acrobat. These images can be amended, viewed, printed or forwarded. PDF files are especially useful for preserving the original appearance and are often used for ebooks and also uploading sample chapters or pages online. Perfect Bound A common binding method where pages are glued together at the spine, typically used for paperback books. Permissions If any material includes previously published text or images, permission needs to be granted from the person who originally produced it – the copyright holder – in order to reuse the original or an amended version. There is often a cost called a permission fee attached to the use of such material. Prelims These are the introductory pages at the beginning of a book before the actual text. The prelims will contain a title page, half title page, the copyright page, preface, acknowledgements, forewords and any other material not forming the main part of the book. They can be numbered with Roman numerals. Pre-orders Orders placed by readers before a book’s official release date, often contributing to early sales rankings and visibility. Print-on-Demand Print on demand (POD) is an option to print physical versions of a book to a set amount at the point of ordering. Whereas, in traditional publishing a book is usually printed in bulk quantities. This service is based on customer needs – again, ideal for self-publishers who only want to produce a small quantity for family, friends, a local bookstore, etc. Print Run The number of copies of a book printed in a single batch. Prologue A prologue is an introduction written by the author which appears in the front matter. For both non-fiction and fiction books, it can provide a background/context or "setting the scene" or a mini chapter as a hook for the main content. Proofreading Proofreading takes place on the final manuscript prior to publication. This detects any errors in grammar, spelling, punctuation and formatting. Proofs The proofs are the output from the typesetting process. These are sent to the author and proofreader to check there are no new errors from the typesetters. At this stage corrections can still be made to a manuscript, but it can be very costly especially if it leads to pagination corrections. Registration The alignment of colours during the printing process. Poor registration can result in blurred or offset text and images. Reissue A reissue is the result of a book being reprinted due to changes to the text or cover. Usually a reissue generates more attention from booksellers and reviewers than a reprint. Reprint Any printing of a book, subsequent to the first edition, that involves little or no change to that edition. If small changes are required, this is called a revised reprint; the changes are not significant enough for a new edition. Review Books are reviewed by a peer group as part of the commissioning process. These are specialists in the area who ensure the material is suitable for its target market. Revises The printer will make corrections to the proofs and supply a set of revised proofs or revises. The publisher uses these to check the corrections have been carried out accurately. Royalties Royalties are the percentage of revenue the author receives from the publisher for each copy of their book sold. The level of payment differs for hardbacks and paperbacks (and ebooks if selling via a self-publishing platform, for example). Running Heads (or Page Heads) Text at the top of each page, usually displaying the chapter title and/or book title. The standard layout places the chapter title on one page and the book title on the opposite page. Sales Rank (Amazon Best Sellers Rank) A ranking system used by Amazon to indicate how well a book is selling compared to others in the marketplace. Self-Publishing Self-publishing is a great option for authors to retain control of the creative and publishing process. This also enables the author to publish a book so it is available to potential readers within a relatively short amount of time. The main downside is that all the promotion and distribution is down to the author, whether that be on social media, via paid ads, through local outlets or using self-publishing companies who offer this service. It is the author’s responsibility to create a final copy, with the help of an editor and book cover designer as appropriate, and then self-publish on a platform such as Amazon Kindle Direct Publishing (KDP), Blurb, Smashwords, Lulu and Barnes & Noble to name a few. There are many resources online to help a first-time author though the self-publishing process, including the pros and cons. Many authors think that finishing and uploading their book onto Amazon, for example, is the end of the matter. But, as there is so much competition, a lot of promotion and self-marketing is required so that would-be buyers can find you in an overcrowded market. To self-publish will require an investment, but you earn a relatively high percentage of royalties (around 70% depending on which retailer you sell through). Preparing your manuscript to a professional standard is a key part of self-publishing, and editing, proofreading and ebook formatting services can help you achieve this before you publish. Check out my book editorial services ► Spine Width The thickness of a book’s spine, calculated based on page count and paper type, which is essential for accurate cover design. Stock (Paper Stock) The type, weight and quality of paper used in printing a book, which affects appearance, durability and cost. Signature A group of printed pages folded together as part of the binding process in traditional printing. Table of Contents A table of contents in the front pages to provide a chapter list. Title Page Includes name of book, name of author and publisher. Trade Shorthand name for "the book trade", meaning booksellers and wholesalers. Trim Size The final dimensions of a printed book after it has been cut to its finished size. Typesetting The process of converting the copy-edited text files supplied by the author into the final style, layout and design of the printed book. The typesetter will often follow a house style for the material. If you need help preparing your manuscript for publication, my ebook formatting service ensures a clean, professional layout to publisher standard or ready to self-publish on Amazon Kindle. Typography The font or typeface style on the jacket cover and material text. Vanity Press A publishing company that charges authors to publish their work, often with limited distribution and marketing support. Widows and Orphans Single lines of text left at the top or bottom of a page, typically avoided during typesetting to improve readability and layout. As you move closer to publication, having your manuscript professionally prepared can help you avoid costly mistakes and to present your work at a high standard. View my proofreading, editing and ebook formatting services ► Understanding book publishing terminology is a key step in becoming a more confident, informed author. Whether you are navigating self-publishing or preparing to submit to agents and traditional publishers, having a clear grasp of these terms will help you make better decisions at every stage of the process. Use this glossary as a reference guide as you write, edit and publish your book, and return to it whenever you encounter unfamiliar language – because the more you understand the publishing world, the more control you have over your journey as an author. When you’re ready to move from draft to publication, my editorial services ensure your manuscript is professionally prepared: ✔️ Expert proofreading corrects spelling, grammar and punctuation, ensuring your manuscript is polished and error-free before publication. ✏️ Professional editing refines your writing, enhances clarity and flow, and improves consistency – ensuring a high-quality finish that appeals to readers and strengthens credibility. 📖 Ebook formatting creates a clean, publisher-standard layout, ready to self-publish on Amazon KDP or submit to a publisher or agent.

This page may include affiliate links. If you click and purchase through these links, I may earn a small commission at no extra cost to you. I only endorse tools and resources that I believe will benefit authors and self-publishers. See my Affiliate Disclosure for more information. I share resources to support authors through editing and publishing. If you find this article useful, you’re welcome to support this blog. There are many effective ways to promote your self-published book online for free. This guide is designed for authors starting from scratch – without a large audience, email list or current influencer connections. The key is to identify where your readers are and focus your efforts there. To help maximise your book’s visibility and build a sustainable audience, here are 10 effective strategies covering free promotion sites, Amazon tools and long-term marketing techniques, all discussed in detail below. Promote Your Book Online with Free Promotion Sites Use Amazon KDP Select Promotions Start a Website and Blog Build an Email List (Your Most Valuable Asset) Use Social Media Strategically Connect with Influencers Give Advance Copies (ARCs – Advance Reader Copy) Speak at Events or Start a YouTube Channel Write Articles (Op-Eds) Create a Simple Promotion Plan 1. Promote Your Book Online with Free Promotion Sites Start by submitting your book to free (and optional low-cost) promotion platforms to increase visibility: (If it’s not immediately clear where to submit, check the bottom of the website for links such as “For Authors” or “Book Promotion”.) Free platforms include: Goodreads – create an author profile, link your blog, engage with readers, and list all formats of your book. There is also a dedicated section for self-published authors Bookangel – UK-focused, ideal for free or discounted Kindle books Book Bongo – offers free social media promotion campaigns The StoryGraph – a fast-growing reader platform where users track, review and discover books Free Book Promotions – lists top free book promotion sites and accepts submissions Indies Today – accepts free and discounted books (typically priced at $1 or less) Author’s Den – create a free author profile, list your books and connect with readers BookSprout – distribute advance copies and gather early reviews New Free Kindle Books – submit your book during KDP free promotion days for added exposure Free (competitive but high reach): BookBub – one of the largest book promotion platforms, with millions of readers (highly competitive but very effective) Ereader News Today – a large daily newsletter featuring free and discounted ebooks Optional paid boosts (low-cost but effective): Freebooksy / Bargain Booksy – large email-based promotion services for free and discounted ebooks with strong genre targeting Book Doggy – promotes free and discounted ebooks via newsletter features and permanent website listings The Lineup – specialises in horror, crime and suspense, with high-traffic editorial features and email promotions Discount Book Man – promotes discounted books with optional paid front-page features for increased visibility Snicks List – low-cost platform focused on free Kindle books, with simple and quick submission options Book Goodies / Book Goodies Kids – established promotion sites with free and paid options, including a dedicated section for children’s books Book Basset – promotes free ebooks via newsletters and blog features LitRing – offers newsletter features and group promotions with strong reader engagement Genre Pulse – promotes discounted and free books across multiple genres See also Just Kindle Books – a directory of book promotion sites, making it easy to find and submit to multiple platforms in one place. Submitting your book to several promotion sites at once – particularly during a KDP free promotion – can significantly increase visibility and downloads. Make the most of free listings on a regular basis, and use paid promotions selectively to support your launch. Since most platforms feature free or discounted books, aligning your submissions with your KDP promo days will help maximise results. 2. Use Amazon KDP Select Promotions Enrol your ebook in KDP Select to access free promotional tools. You can: Run a free promotion for up to 5 days every 90 days Schedule promotions via the Marketing tab in KDP Build early momentum (critical for Amazon visibility) Also: Create and optimise your Amazon Author Page Link your website and list all your books Improve discoverability on Amazon and Google Tools such as Publisher Rocket by Kindlepreneur can help you research keywords and categories to improve your book’s visibility on Amazon. 3. Start a Website and Blog Create a simple website using platforms like Weebly, Wix or WordPress. Use it to: Host your blog and updates Capture email sign-ups Link all your platforms and books Content strategy: Publish monthly blog posts Repurpose content across social media Include links to your book and profiles in every post To see examples of other author (and unpublished author) websites and what to include on yours, go to Bryn Donovan’s website to find out more. As well as promoting your book, ensuring your book is professionally formatted also plays a key role in visibility and reader experience. Find out more about my ebook formatting service ► 4. Build an Email List (Your Most Valuable Asset) Capture email subscribers via your website and grow this list continuously. Why it matters: Email reach is far higher than social media (approx. 23–30% open rates (% who open the message) – cited industry average range) You own your audience (unlike social platforms) Tips: Offer incentives (free chapter, bonus content) Email 1–2 times per month with valuable content Encourage subscribers to share your book 5. Use Social Media Strategically Social media helps visibility – but works best alongside email marketing. Key tactics: Use niche hashtags (e.g. #contemporaryromance instead of #fiction) Check out these hashtags for #authors so you can apply the most appropriate to your posts Focus on engagement, not constant selling Ask followers to share, not just buy Please note: Social platforms change, so always direct followers to your email list. 6. Connect with Influencers Build relationships over time by: Following and engaging with their content Sharing their work Offering interviews or collaborations A single influencer mention can generate significant sales and long-term exposure. 7. Give Advance Copies (ARCs - Advance Reader Copy) An ARC is a free version of your book distributed before – or shortly after – publication to generate early reviews, feedback and word-of-mouth promotion. Provide copies to: Email subscribers Social media followers Friends and early supporters Book reviewers and bloggers Ask recipients to: Leave reviews Share your book Help spread the word The goal is to build early momentum and social proof, boosting your book’s visibility and credibility at launch. Before distributing advance copies, it’s important to ensure your manuscript is fully proofread so early readers receive a polished, professional version. Find out more about my book proofreading service. Please note: Amazon, for example, does not permit fake or incentivised reviews, including those from family or friends, or directing reviewers on what to write. Reviews that appear inauthentic, including AI-generated content, may be detected and could result in account warnings or suspension. 8. Speak at Events or Start a YouTube Channel Promote Your Book at Events Find opportunities through: Literary festivals and book fairs (check local listings and national events calendars) Writing organisations and author groups Libraries, bookshops and community centres Industry sites like Eventbrite or Meetup Facebook and LinkedIn groups for writers in your genre Apply 4–6 months in advance, as most events book speakers early. Provide a one-page author bio and headshot, and bring promotional materials on the day. Promote Your Book on YouTube It doesn’t cost anything to set up a YouTube account, and if you already have a Gmail address, you can create one instantly. Check out this article showing How to Set up a YouTube Channel via Biteable. You can create content such as: Talks about your book or writing process Readings of selected chapters Q&As with your audience Recommendations of books or authors you enjoy Updates on your current or upcoming projects Best practices: Add links to your book, website and social media in every description Aim for videos around 7–15 minutes in length Upload consistently to build momentum Optimise titles and descriptions with keywords Encourage viewers to subscribe and share Monetise your channel once you reach 1,000+ subscribers If you prefer not to appear on camera: Narrate over slideshows (using PowerPoint or Canva) Use AI video tools like Pictory or Lumen5 Show images of your book, text excerpts or your website Create simple visual videos with stock footage or graphics If you’re comfortable on camera: Record talking-head videos using tools like Loom or OBS Keep your set-up simple (good lighting and clear audio matter more than equipment) Speak naturally and focus on providing value to viewers 9. Write Articles (Op-Eds) Op-eds (opinion articles) are a great way to share your insights, build authority and reach new readers beyond your existing audience. Publish content on platforms such as: Medium – a popular platform for long-form articles with built-in readership BuzzFeed – ideal for more informal, engaging or niche content Scribd – upload written content or excerpts for additional exposure This helps to: Build your authority as an author Drive traffic back to your website and book pages Reach new audiences who may not discover you otherwise Focus on writing articles related to your book's themes, your expertise or topics your target readers care about, rather than purely promotional content. 10. Create a Simple Promotion Plan Bring everything together with a clear action plan: Choose a book hashtag and use it/them everywhere Capture emails with a strong incentive Stay consistent with newsletters Optimise all profiles with links and branding Network with influencers and communities Submit to free book sites Share advance copies and run giveaways Join Facebook groups and LinkedIn communities Seek reviews continuously Use podcasts, webinars and interviews Run KDP promotions strategically Discount older books to build readership Consider translations and partnerships Add your website and social media links inside your book Final Takeaway Successful book promotion starts months before launch and requires consistent effort. If your book is already published, you still have plenty of free ways to increase visibility and sales – but the key is persistence and smart use of multiple channels. Writing the book is only half the journey. Promotion is where long-term success is built… To give your book the best possible chance of success, it’s essential to ensure every stage of the process is handled professionally: ✔️ Expert proofreading corrects spelling, grammar and punctuation, ensuring your manuscript is polished and error-free before publication. ✏️ Professional editing refines your writing, enhances clarity and flow, and improves consistency – ensuring a high-quality finish that appeals to readers and strengthens credibility. 📖 Ebook formatting creates a clean, publisher-standard layout, ready to self-publish on Amazon KDP or submit to a publisher or agent.

This page may include affiliate links. If you click and purchase through these links, I may earn a small commission at no extra cost to you. I only endorse tools and resources that I believe will benefit authors and self-publishers. See my Affiliate Disclosure for more information. I provide resources to support authors through editing and self-publishing. If you find this article useful, you can support this content. Maybe you’re asking yourself, "Do I really need an editor?" or "Should I hire an editor for my book?" Surely, there are authors that don't use editors... Right? But if you’re serious about publishing a book that readers enjoy, recommend and leave positive reviews for, it’s worth taking a closer look. Before you decide, take this quick (and slightly tongue-in-cheek) "To Hire or Not to Hire an Editor" test and see where you stand… Q1. Have you considered moving recently to avoid the sprawling tent city of publishers who have set up camp outside your house following your most recent round of unsolicited emails? Q2. Are you J.K. Rowling, Stephen King, Margaret Atwood or Neil Gaiman? Q3. Have you looked at your manuscript since you’ve had your celebratory box of wine/Cuban cigar/street party? Q4. There, their, they’re. Where, weigher, weir, were, wear, ware, we’re, weigh her, wey-aye – depending on your accent. They sound the same, so everyone will know what you mean, right? Q5. Has anyone, other than your mum/best friend/next-door neighbour, read your novel and said something along the lines of, well, it’s a good start/interesting/not my kind of thing/it's getting there? Q6. Does your protagonist have an affair with the handyman/next-door neighbour/work colleague, and everyone lives happily ever after? If any of these sound familiar…professional editing can help improve the clarity, flow and sentence structure of your manuscript, and ensure there are no spelling or grammatical errors. Find out more ► Q7. Does your novel begin with an alarm clock going off or someone waking up? Q8. If your book is sci-fi or fantasy, does it involve an abandoned orphan discovering that they are heir to the… (insert cliché here). Q9. Staying with fantasy, can you look in the mirror and say hand on heart that you haven’t rewritten Game of Thrones, Lord of the Rings or Star Wars? Q10. Last one for fantasy, I promise. Does it have dragons in it? Sibling rivalry? War? It’s Game of Thrones, isn’t it? And you told your reflection a little white lie… Q11. Have you already started to plan the screenplay adaptation and which famous actor will play the lead character? Q12. Are you ever going to let anyone read it? Q13. Do you want to ensure your book is the best it can be so readers want to read more and have no hesitation talking about you in glowing terms on social media and wanting to set up your fan club? OK, now for the answers… If you answered mostly NO, then you need an editor because no matter how well your book is written, it can be improved by a skilled and experienced editor. If you answered mostly YES, then you need an editor because no matter how well your book is written, it can be improved by a skilled and experienced editor. In fact (you may have seen this coming) because, much like the orphan twist in your sci-fi/fantasy epic, it’s obvious… No matter how you answered, you always need an editor (yes, even J. K. Rowling has an editor) because that’s how you improve your craft. To publish a book that readers enjoy, recommend and return for future titles, investing in professional editing is one of the most important steps you can take. With my editorial services, you can prepare your manuscript for publication with confidence: ✔️ Expert proofreading corrects spelling, grammar and punctuation, ensuring your manuscript is polished and error-free before publication. ✏️ Professional editing refines your writing, enhances clarity and flow, and improves consistency – ensuring a high-quality finish that appeals to readers and strengthens credibility. 📖 Ebook formatting creates a clean, publisher-standard layout, ready to self-publish on Amazon KDP or submit to a publisher or agent.

This page may include affiliate links. If you click and purchase through these links, I may earn a small commission at no extra cost to you. I only endorse tools and resources that I believe will benefit authors and self-publishers. See my Affiliate Disclosure for more information. I share practical resources for authors working towards publication. If you find this article useful, you can support this work. If you’ve finished writing your book and feel ready to take the next step, you may be wondering how to get a literary agent. For many authors, securing representation is a key part of the traditional publishing process and can significantly improve your chances of landing a publishing deal. As some publishers don't accept unsolicited manuscripts, working with a literary agent can help your book stand out and reach the right people. Literary agents act as an intermediary between author and publisher, they have an in-depth knowledge of what publishers are looking for and can therefore submit manuscripts using a targeted approach. This guide outlines five essential tips to help you find a literary agent, prepare your submission and boost your chances of success. How Do You Get a Literary Agent? To get a literary agent, you need to research agents in your genre, prepare a professionally edited manuscript, write a strong synopsis and submit a compelling query letter. Persistence is key, as most authors receive rejections before securing representation. Research literary agents in your genre Prepare a professionally edited manuscript Write a strong synopsis Submit a compelling query letter Stay persistent despite rejections Before submitting your manuscript, it’s important to ensure it has been professionally edited, proofread and formatted to meet industry standards and make the best possible impression on literary agents. 1. How to Find a Literary Agent for Your Genre To get the right literary agent, it’s important to carry out research first. Look through your own books or those within your genre to find out who represents the authors. In many cases, agents are acknowledged in the front or back of the book. With this information, you’ll have a strong starting point for submitting your manuscript to agents who are the right fit for your work. Always ensure you carefully follow each agent’s submission guidelines. If you would like further resources, as there are hundreds of literary agents covering a wide range of genres, consider the following books: Comprehensive directory of literary agents and publishing advice – Writers' & Artists' Yearbook Complete guide to getting a literary agent and securing representation – Chuck Sambuchino Practical guide to attracting and securing a literary agent – James Rennoldson 2. How to Prepare Your Manuscript for Literary Agent Submission The first step is to ensure your manuscript is complete and thoroughly revised. This includes checking for consistency in character names, timelines and overall structure, as well as refining the flow so your writing reads smoothly from beginning to end. Once your manuscript is finalised, it should be carefully proofread to remove any spelling, punctuation and grammatical errors. Your writing should be clear, engaging and presented to a high standard, with a professional layout and consistent formatting throughout. Literary agents receive a high volume of submissions, so a polished manuscript helps demonstrate professionalism and improves your chances of making a strong first impression. Looking to prepare your book for submission? Contact me to get started ► 3. How to Write a Book Synopsis for Literary Agents A synopsis provides a concise overview of your book, outlining what happens in the story. While it should avoid giving away every detail, it needs to clearly communicate the plot, structure and key developments. A strong synopsis is typically no more than one page and should be engaging enough to capture the agent’s interest. For further guidance, you may find these resources useful: How to write a great book synopsis – Writers' & Artists' Yearbook How to write a strong one-page synopsis for a novel – Bath Novel Award If you would like your synopsis professionally proofread, contact me to get started. 4. How to Write a Query Letter to a Literary Agent The query letter is just as important – if not more so – than the synopsis. Its purpose is to introduce your book, explain why you are approaching that particular agent and to provide a brief overview of both your book and yourself. Your letter should be professionally structured, concise and tailored to each agent. It should clearly demonstrate why your book is a good fit for their list. Agents receive a high volume of submissions, so your query letter needs to be polished, professional and engaging to stand out. If you’d like to see real examples and expert guidance on writing a successful query letter, the following resources are highly recommended: How to write a professional covering letter to a literary agent – Writers' & Artists' Yearbook Complete guide to writing a query letter for literary agents – Jane Friedman How to write a query letter that wins over literary agents – Writer’s Digest Reviewing real query letter examples can help you understand exactly what agents are looking for and enhance your chances of success. If you would like your query letter proofread before submission, get in touch. 5. What to Expect When Submitting to Literary Agents Literary agents receive hundreds of submissions while also managing their existing clients, so it’s important to be realistic about expectations. Rejections are a normal part of the process and should not discourage you. The publishing industry is highly competitive, and persistence is key. Confidence in your work, combined with a well-prepared submission, will give your manuscript the best possible opportunity for consideration. Many well-known authors faced multiple rejections before being published: Bestsellers Initially Rejected – LitRejections The Most Rejected Books of All Time – lithub.com 20 Famous Authors and Their Rejections – mentalfloss.com If you would like to look at the option of self-publishing your fiction novel, non-fiction book or collection of short stories, check out my article How to Self-Publish a Book on Amazon (KDP) for a step-by-step guide. Securing a literary agent can take time, research and persistence, but it is a valuable step towards traditional publishing. By preparing your manuscript properly, targeting the right agents and presenting your work professionally, you can significantly improve your chances of success. Before submitting your work, it’s essential to ensure your manuscript is of a high-standard and publish-ready: ✔️ Expert proofreading corrects spelling, grammar and punctuation, ensuring your manuscript is polished and error-free before publication. ✏️ Professional editing refines your writing, enhances clarity and flow, and improves consistency – ensuring a high-quality finish that appeals to readers and strengthens credibility. 📖 Ebook formatting creates a clean, publisher-standard layout, ready to self-publish on Amazon KDP or submit to a publisher or agent.

This page may include affiliate links. If you click and purchase through these links, I may earn a small commission at no extra cost to you. I only endorse tools and resources that I believe will benefit authors and self-publishers. See my Affiliate Disclosure for more information. This blog focuses on helping self-publishing authors. If you find this article useful, you can support the resources shared here. If you’re looking for the best book marketing companies in the UK, choosing the right service can make a significant difference to your book’s success. From professional book publicity services and PR agencies to affordable book promotion platforms, there are a wide range of options available to authors. While this guide focuses primarily on UK-based book marketing services, it also includes a small number of international platforms that are widely used by UK authors and can be highly effective for reaching a global audience. Whether you’re launching a new book or looking to increase long-term visibility, these services can help you promote your work more effectively. Before choosing a book marketing company, it’s important to make sure your manuscript is fully polished and ready for readers. Strong editing and presentation play a key role in how successfully your book performs once it’s promoted. If you’re still refining your work, you may find it helpful to explore my proofreading, copy-editing or ebook formatting services. Best Book Marketing Companies UK for Authors The list below includes a mix of UK-based book marketing companies and a select number of international services accessible to UK authors, giving you flexibility based on your genre, goals and budget. To help compare these options more easily, you’ll also find a comparison table below outlining the best use cases, genres, budget levels and strengths of each service. PR for Books (UK-based) Website: https://www.prforbooks.co.uk Founded in 2005, PR for Books specialises in marketing books for both self-published and traditionally published authors, offering a cost-effective solution for those looking to promote their work. Their team, made up of former journalists, focuses on creating press releases and promotional content, supported by a database of media contacts including TV, radio, news outlets and online influencers. They work with authors across all genres, including fiction, non-fiction and poetry, and provide services such as press releases and additional marketing opportunities like book trailers. Read Media (UK-based) Website: https://readmedia.co.uk Created in 2007 and based in Oxford, Read Media offers a personalised PR and publicity service, focusing on building strong relationships with authors and delivering bespoke, targeted campaigns to increase visibility and sales. They primarily work with authors through established publishing houses rather than accepting unsolicited submissions from self-published authors. Their services include PR campaigns, organising interviews and events, as well as consultancy and media training for authors managing their public profile. Cameron Publicity & Marketing (UK-based) Website: https://www.cameronpm.co.uk Founded in 2006 and based in London, Cameron Publicity & Marketing offers PR and marketing services for both publishers and independent authors. Their clients include both established publishers and self-published authors, with a strong emphasis on supporting independent writers. Services cover publicity for print and ebooks, with options such as full three-month campaigns, online book promotion and social media start-up support. Smith Publicity (International) Website: https://www.smithpublicity.com Smith Publicity is a well-established US-based book marketing company with a global reach. Founded by Dan Smith, they have worked with thousands of authors, including many self-publishers and New York Times bestselling writers. The company offers a bespoke approach, with experienced journalists creating tailored publicity campaigns and providing a more personal service than many high-volume marketing providers. They work with authors across all genres, including fiction and non-fiction, and accept clients worldwide. Their services focus solely on book promotion, covering areas such as business and YA titles, and include media outreach, book signings and other publicity opportunities. The Book Network (UK-based) Website: https://www.thebooknetwork.co.uk The Book Network is a London-based marketing and PR company founded by Philip Bowne following the success of his debut novel Cows Can’t Jump. The company focuses on building a community for authors, publishers and readers, while supporting book promotion across a range of genres. They work with authors of non-fiction, speculative fiction and crime fiction. Their services include PR outreach to secure reviews, interviews and media features, social media management and advertising, as well as book trailer production to support promotion across digital platforms and attract wider interest. The Book Publicist (UK-based) Website: https://www.thebookpublicist.co.uk The Book Publicist is a small PR and marketing company based in Hay-on-Wye, specialising exclusively in non-fiction titles. Their focus includes genres such as business and leadership, entrepreneurship, health and wellbeing, personal development and parenting. The company is run by Ella Gascoigne, who has extensive experience in arts and publishing PR. They work with individual authors and established publishers, typically selecting clients based on both their expertise and the strength of their content, rather than accepting self-published submissions. Their services focus on raising the author’s profile as well as promoting the book, including media interviews, serialisation, digital content creation and radio appearances. BookBub (International platform) Website: https://www.bookbub.com BookBub is one of the most powerful book promotion platforms available, known for its large and highly engaged reader audience. It is particularly effective for genre fiction, including romance, thriller, mystery, fantasy and sci-fi, especially when running discounted or free promotions. Featured Deals (their main advertising option) place your book in front of targeted readers via email, often resulting in significant spikes in downloads, visibility and rankings. BookBub sends curated daily emails to millions of readers based on their genre preferences, helping authors reach a highly relevant audience. While acceptance for Featured Deals is competitive, BookBub also offers self-serve ads, allowing authors to run targeted campaigns based on genre, author or reader interests. Written Word Media (International platform) Website: https://www.writtenwordmedia.com Written Word Media runs promotional platforms such as Freebooksy and Bargain Booksy, designed to help authors reach large audiences of readers looking for free or discounted books. They are best suited to indie genre fiction, particularly romance, mystery, thriller and fantasy. These services distribute book promotions via targeted email lists and partner sites, helping to increase downloads, visibility and rankings during promotional campaigns. Freebooksy focuses on free book promotions, while Bargain Booksy highlights discounted titles, allowing authors to tailor their strategy based on pricing. Written Word Media states that its platforms reach millions of readers across multiple genres, making them a popular choice for authors looking to boost exposure and drive traffic to their Amazon listings. Kindlepreneur (International platform) Website: https://kindlepreneur.com Kindlepreneur is a widely used platform that provides marketing tools, training and resources for authors, particularly those using Amazon Kindle Direct Publishing. Created by Dave Chesson, it focuses on helping authors improve visibility and sales through data-driven strategies. One of its most popular tools is Publisher Rocket, which helps authors research high-traffic keywords, identify less competitive categories, analyse competing books and improve positioning in Amazon search results. The platform also offers resources such as: Book Description Generator Amazon Ads training Choosing Book Categories In-depth guide on book marketing, plus many more articles on his blog Kindlepreneur is suitable for all genres, but is especially useful for self-published authors who want to manage and optimise their own marketing strategy on Amazon. The tools are designed to support key areas of discoverability, including keywords, categories and advertising performance. BookMarketer (UK-based) Website: https://www.bookmarketer.co.uk BookMarketer offers affordable promotional campaigns and visibility tools aimed at helping authors increase exposure and reach their target audience. They are particularly suited to indie fiction and general non-fiction, especially authors looking for cost-effective marketing options. The platform provides tailored marketing strategies, including social media promotion, press releases, SEO and targeted advertising, designed to improve discoverability and drive book sales. BookMarketer also focuses on audience targeting, using data-driven campaigns to connect books with the right readers and increase engagement across multiple platforms, including Amazon and other online retailers. Books Go Social (International) Website: https://booksgosocial.com Books Go Social provides budget-friendly marketing services designed to help authors increase visibility and reach new readers. They work across most genres, making them a flexible option for authors testing early-stage promotion. Services include book promotion campaigns, social media marketing, press coverage and access to reader-focused platforms such as NetGalley, helping authors gain reviews and exposure. Books Go Social also operates its own reader community and promotional channels, allowing authors to connect directly with targeted audiences and build visibility across platforms including Amazon. UK & International Book Marketing Services Comparison Company Location Best For Genres Budget Level Key Strength PR for Books UK Cost-effective PR for self-published and indie authors All genres ££ Press releases + extensive media database Read Media UK Traditional authors seeking bespoke PR campaigns All (publisher-led) £££ Personalised campaigns + media training Cameron Publicity & Marketing UK Indie and publisher campaigns with flexible packages All genres ££–£££ Full campaigns + social media support Smith Publicity Internationa (US) Global campaigns for serious authors All genres ££££ High-level PR + global reach The Book Network UK Authors wanting PR, social media and trailer promotion Non-fiction, crime, speculativefiction ££–£££ Multi-channel marketing approach The Book Publicist UK Expert-led non-fiction PR and author positioning Non-fiction only ££££ Authority-building PR + expert positioning BookBub International High-impact promotions (discount/fre campaigns) Genre fiction ££–£££ Large targeted reader email audience Written Word Media International Indie promotions (free/discount campaigns) Genre fiction ££ Targeted email promotion platforms Kindlepreneur International DIY Amazon marketing and optimisation All genres £–££ Amazon optimisation + keyword and category research BookMarketer UK Affordable multi-channel marketing for indie authors Fiction and non-fiction ££ Affordable campaigns + data-driven targeting Books Go Social International Budget-friendly early-stage promotion All genres £ Entry-level promotion + reader network and review access Tip: UK-based PR agencies are ideal for media coverage and author branding, while international promotion platforms are often more effective for increasing downloads, visibility and reaching genre-specific audiences. Final Thoughts Choosing the right book marketing service in the UK depends on your goals, budget, genre and stage of publishing. UK-based PR agencies can help build your author profile and secure media coverage, while international platforms offer powerful tools for reaching wider audiences. If you’re planning to pursue traditional publishing alongside marketing, you may also find my article How to Get a Literary Agent helpful. Taking the time to prepare your book properly before investing in marketing can significantly improve your results and help you get the most from any promotion. If you would like to look at the option of self-publishing your fiction novel, non-fiction book or collection of short stories, check out my article How to Self-Publish a Book on Amazon (KDP) for a step-by-step guide showing how to upload your book to sell on Amazon. With my editorial services, you can prepare your manuscript for publication with confidence: ✔️ Expert proofreading corrects spelling, grammar and punctuation, ensuring your manuscript is polished and error-free before publication. ✏️ Professional editing refines your writing, enhances clarity and flow, and improves consistency – ensuring a high-quality finish that appeals to readers and strengthens credibility. 📖 Ebook formatting creates a clean, publisher-standard layout, ready to self-publish on Amazon KDP or submit to a publisher or agent.

This page may include affiliate links. If you click and purchase through these links, I may earn a small commission at no extra cost to you. I only endorse tools and resources that I believe will benefit authors and self-publishers. See my Affiliate Disclosure  for more information. ​ I share resources to help authors edit, refine and self-publish their work. If you find this article useful, you can support this content. Understanding the average word count for a book is an important part of planning, writing and preparing your manuscript for publication. Whether you’re writing your first novel, a short story, or a non-fiction guide, knowing typical word count ranges helps ensure your book meets reader expectations and aligns with industry standards, especially if you’re self-publishing or submitting to agents. How many words are in a book? See below for average word counts, page estimates and genre guidelines to help you plan your novel or non-fiction book. Average book length and word count overview The average word count in a book is between 60,000 and 100,000 words. ​Novellas are usually 20,000 to 50,000 words. Otherwise, books longer than 100k words are classed as an epic (or too long by a publisher if 120,000 words!). Whereas, fantasy / sci-fi books can be up to 150,000 words. Below, you’ll find answers to common questions about book length, page count and word count calculations: How many words are on the average page of a book? How many words is a 300-page book? / How many pages in a 90,000-word novel? How to estimate book length by word count How long should your book be? Word count guidelines by genre If you’re unsure whether your writing is clear, well-structured or flowing effectively, professional input can help improve sentence structure, clarity and overall readability. Find out more ► How many words are on the average page of a book? When writing your manuscript, there are around 250-300 words per page for the average book size. How many words is a 300-page book? / How many pages in a 90,000-word novel? A 90,000-word novel will equate to roughly 300 pages. A 60,000-word novel will equate to roughly 200 pages. A 72,000-word novel will equate to roughly 240 pages. An 82,500-word novel will equate to roughly 275 pages. A 120,000-word novel will equate to roughly 400 pages. How to estimate book length by word count If you'd like to work out the page length of your book when it's published, divide your total word count by approximately 300 7,500 words = 25 pages (short story) 20,000 words = 66 pages (novella) 40,000 words = 133 pages (self-help book) 50,000 words = 166 pages (young adult novel, for example) 75,000 words = 250 pages (average length fiction novel or memoir) 100,000 words = 333 pages (longer fiction novel) 125,000 words = 400 pages (sci-fi/fantasy novel) How long should your book be? Word count guidelines by genre ​There are always exceptions to the rules – especially for authors with a track record of sales – but to follow is a general guideline for the average word counts across books, ebooks, short stories, and more. Picture books: The standard is 32 pages and could be one line per page, therefore a total of 350-600 words. Flash fiction: Also known as microfiction, microstories, short-shorts, and nanofiction are usually less than 1,000 words. Short stories: 1,000-7,500 words. Magazine stories: 1,500-2,000 words. Ebook: For website visitors or to subscribe to content 3,000-6,000 words. Kindle singles: 5,000 words (short story) or 30,000 words (novella). Novelette: A short novel, typically one that is light, romantic, sentimental, a narrative piece or prose fiction is 7,500-20,000 words. Novella: A short novel or a long short story is between 20,000-50,000 words. Middle grade: Ages 9-12 are 25,000-45,000 words. Young adult novel: Ages 12-18 on average 40,000-60,000 words. Self-help and How-to Guides: Usually 40,000-50,000 words. Memoir: Established authors can get away with shorter word counts, but the average is 65,000-90,000 words. Novel: Mainstream women’s, romantic, mystery, suspense, literary, thriller, and horror books are usually 60,000-90,000 words. (More recently, longer word counts of 100,000 to 120,000 are becoming more common by some publishers.) Epic: Sci-fi and fantasy are 100,000-125,000 words (but can be up to 150,000 words). Whilst these average word counts provide a helpful guide, the most important factor is ensuring your manuscript is complete, engaging and professionally presented. A well-structured, polished book will always have a stronger impact than one that simply meets a specific word count. If you’re unsure whether your manuscript is the right length or needs refining, my editorial services can help ensure your book meets industry standards and is ready for publication, which can make all the difference in how your book is received by readers: ✔️ Expert proofreading   corrects spelling, grammar and punctuation, ensuring your manuscript is polished and error-free before publication. ✏️ Professional editing  r efines your writing, enhances clarity and flow, and improves consistency – ensuring a high-quality finish that appeals to readers and strengthens credibility. 📖 Ebook formatting  c reates a clean, publisher-standard layout, ready to self-publish on Amazon KDP or submit to a publisher or agent.

This page may include affiliate links. If you click and purchase through these links, I may earn a small commission at no extra cost to you. I only endorse tools and resources that I believe will benefit authors and self-publishers. See my Affiliate Disclosure  for more information. This blog focuses on helping authors prepare their work for publication. If you find this article useful, you can support the resources shared here. Once you have written your book, chosen an enticing title, it has been edited and you have an impactful front cover, the next important step before self-publishing is writing the back cover blurb to "sell" your book to potential buyers. The book blurb is often one of the most difficult aspects to write, as many authors struggle to succinctly tease the story without it reading like a summary or giving away the ending. When choosing a book, how often do you read the back cover blurb to decide if it’s worth buying? Alongside the first page, the blurb is usually the deciding factor. This guide explains how to write a compelling book blurb with a template and examples to help you get it right. This guide covers what makes an effective book blurb and how to write one that attracts readers, including a practical structure template, recommended length, genre-specific advice and real examples, all discussed in detail below. What is a Book Blurb? How Many Words Should a Book Blurb Be? Book Blurbs for Different Genres How to Write Your Book Blurb – Template Blurb Examples of Bestselling Books Top 12 Tips When Writing Your Book Blurb Writing a Book Blurb – Frequently Asked Questions What is a Book Blurb? A book blurb is a short, engaging description of a book, typically between 100 and 200 words, designed to hook readers and encourage them to buy or read it. It outlines the story (for fiction) or content (for non-fiction) in a way that creates interest without revealing too much. Blurbs are used: On the back cover of paperbacks Inside the dust jacket of hardbacks As the book description on platforms such as Amazon In promotional materials, websites and book listings It’s important to note that a book blurb is not the same as a synopsis. A synopsis is a longer, detailed summary of the entire book, including the ending, and is typically used when submitting to publishers or literary agents. How Many Words Should a Book Blurb Be? ​Most book blurbs are between 100 and 200 words, with around 150 words being the typical length for a back cover blurb. They are usually split into 3–4 short paragraphs to make them easy to read and scan quickly. Book Blurbs for Different Genres How to write a blurb for a fiction book Your goal is to tempt readers without giving away the full story – no spoilers, no full plot breakdown and no giving away the ending. A useful approach is to use the acronym "HELP" (Hook, Englighten, Language, Parting shot): Hook – Start with a compelling opening line so readers want to know more Enlighten – Give a clear sense of what the book is about in a succinct, dynamic and engaging way Language – Use a tone and writing style that match your target audience. Also use powerful words that arouse interest and captivate (see below for more on keywords) Parting shot  – End with intrigue, tension or a question so the reader has no choice but to read your book… Your aim is to draw readers in emotionally and make them want to discover what happens next.   How to write a blurb for a non-fiction book Using the same framework of "HELP", focus on what the reader will gain: What problems does the book solve? What questions does it answer? How will it help, teach or inform? Be clear and direct, and highlight key benefits or takeaways. How to write a blurb for an autobiography Still using "HELP": Write in the third person, include only relevant details and keep the tone factual yet engaging. Avoid turning the blurb into a full author biography – that belongs elsewhere in the book or on your author page. See below for examples of bestseller book blurbs in different genres. Once you’ve drafted your blurb, professional editing can help improve clarity, flow and impact. Find out more ► How to Write your Book Blurb​ – Template Here is an outline showing how to structure your book blurb so it covers all the relevant points required to hook readers: Introduce the main character. Outline the main conflict. What are the stakes at stake? Dynamic words that evoke emotion and visual imagery (also use these as a basis for keywords when categorising your book on self-publishing platforms). See the book blurb for Lies by T.M. Logan as an example highlighting these aspects: (1) Joe Lynch is just an ordinary happily-married man – (2) until one split-second decision throws his life into crisis. (3) When Joe sees his wife having a confrontation with family friend Ben, it's the first hint that she's been lying to him – about everything. And when he steps in to protect her, a harmless shove knocks Ben to the ground. And he's not moving… (4)  Gripping, unputdownable  and packed with twists and turns  from the first page to the very last, this stunning psychological thriller  will make you question  whether we can ever really trust  the ones we love… (96 words) Blurb Examples of Bestselling Books Me Before You by Jojo Moyes (1) Lou Clark knows lots of things. She knows how many footsteps there are between the bus stop and home. She knows she likes working in The Buttered Bun teashop and she knows she might not love her boyfriend Patrick. ​ (2) What Lou doesn't know is she's about to lose her job or that knowing what's coming is what keeps her sane. (3) Will Traynor knows his motorcycle accident took away his desire to live. He knows everything feels very small and rather joyless now and he knows exactly how he's going to put a stop to that. (4) What Will doesn't know is that Lou is about to burst into his world in a riot of colour. And neither of them knows they're going to change the other for all time. ​​(128 words) Wolf Hall by Hilary Mantel   "Lock Cromwell in a deep dungeon in the morning," says Thomas More, "and when you come back that night he'll be sitting on a plush cushion eating larks' tongues, and all the gaolers will owe him money." (1) England, the 1520s. Henry VIII is on the throne, (2) but has no heir. (3) Cardinal Wolsey is his chief advisor, charged with securing the divorce the pope refuses to grant. Into this atmosphere of distrust and need comes Thomas Cromwell, first as Wolsey's clerk, and later his successor. (4) Cromwell is a wholly original man: the son of a brutal blacksmith, a political genius, a briber, a charmer, a bully, a man with a delicate and deadly expertise in manipulating people and events. Ruthless in pursuit of his own interests, he is as ambitious in his wider politics as he is for himself. His reforming agenda is carried out in the grip of a self-interested parliament and a king who fluctuates between romantic passions and murderous rages. ​​(162 words) Blue Moon by Lee Child It's a random universe, but once in a blue moon things turn out just right. In a nameless city, two rival criminal gangs are competing for control. (1) But they hadn’t counted on Jack Reacher arriving on their patch. Reacher is trained to notice things. (2) He’s on a Greyhound bus, watching an elderly man sleeping in his seat, with a fat envelope of cash hanging out of his pocket. Another passenger is watching too … hoping to get rich quick. (3) As the mugger makes his move, Reacher steps in. (4) The old man is grateful, yet he turns down Reacher’s offer to help him home. He’s vulnerable, scared, and clearly in big, big trouble. What hold could the gangs have on the old guy? Will Reacher be in time to stop bad things happening? The odds are better with Reacher involved. That's for damn sure. ​(143 words) The Girl on the Train by Paula Hawkins (1) Rachel catches the same commuter train every morning. She knows it will wait at the same signal each time, overlooking a row of back gardens. She’s even started to feel like she knows the people who live in one of the houses. "Jess and Jason", she calls them. Their life – as she sees it – is perfect. If only Rachel could be that happy. (2) And then she sees something shocking. It’s only a minute until the train moves on, but it’s enough. (3) Now everything’s changed. Now Rachel has a chance to become a part of the lives she’s only watched from afar. (4) Now they’ll see; she’s much more than just the girl on the train… ​(114 words) The Beast of Buckingham Palace by David Walliams It is 2120 and London is in ruins. (1) The young Prince Alfred has never known a life outside Buckingham Palace – (2) but when strange goings-on breach its walls and stalk the corridors in the dead of night, he is thrust into a world of mystery, adventure and monsters. (3) And when his mother, the Queen, is dragged away to the Tower of London, Alfred must screw up his courage and battle to save her, himself… and the entire city. (4) In a future of myths and legends, join the bestselling David Walliams and venture forth into his most enthralling tale yet! (98 words) The Salt Path by Raynor Winn ​ (1) Just days after Raynor learns that Moth, her husband of 32 years, is terminally ill, their home is taken away and they lose their livelihood. (2) With nothing left and little time, they make the brave and impulsive decision to walk the 630 miles of the sea-swept South West Coast Path, from Somerset to Dorset, via Devon and Cornwall. (3) Carrying only the essentials for survival on their backs, they live wild in the ancient, weathered landscape of cliffs, sea and sky. Yet through every step, every encounter and every test along the way, their walk becomes a remarkable journey. (4) The Salt Path is an honest and life-affirming true story of coming to terms with grief and the healing power of the natural world. Ultimately, it is a portrayal of home, and how it can be lost, rebuilt and rediscovered in the most unexpected ways. ​(143 words) An Improbable Life: The Autobiography by Trevor McDonald ​ (1) Sir Trevor McDonald is an extraordinary man - and he has led an improbable life. Now in his 80th year, he is known and loved by people the world over for his humility, charm and natural ease. As a natural storyteller and communicator, he has few equals. (2) In An Improbable Life, Sir Trevor recounts his personal experience of world events and interviews with globally famous - or notorious - figures. (3) He has witnessed war and death and risked his own life to meet and talk with despots and liberators. We read about his first trip to South Africa, and obtaining the first British television interview with Nelson Mandela; his reflections on the Windrush generation; and experiencing Barack Obama's momentous inauguration as President of the USA. We are also present at his dramatic meetings with Saddam Hussein (the first and only one by a British television correspondent) and Muammar Gaddafi. (4) Engaging, intimate and moving, this is the life story of an exceptional journalist and broadcaster who over decades has expertly revealed to us history in the making. (176 words) Good Vibes, Good Life: How Self-Love Is the Key to Unlocking Your Greatness by Vex King How can you learn to truly love yourself? How can you transform negative emotions into positive ones? Is it possible to find lasting happiness? (1) In this book, Instagram guru Vex King answers all of these questions and more. (2) Vex overcame adversity to become a source of hope for thousands of young people, and now draws from his personal experience and his intuitive wisdom to inspire you to: (3) - practise self-care, overcome toxic energy and prioritize your wellbeing - cultivate positive lifestyle habits, including mindfulness and meditation - change your beliefs to invite great opportunities into your life - manifest your goals using tried-and-tested techniques - overcome fear and flow with the Universe - find your higher purpose and become a shining light for others (4) In this book, Vex will show you that when you change the way you think, feel, speak and act, you begin to change the world. ​(149 words) When you've written your blurb and you want to use it as your book description on Amazon (or Barnes & Noble or Kobo), Kindlepreneur's Book Description Generator is designed to format and structure your text using Amazon-compatible HTML. It removes the guesswork around spacing, layout and presentation, and includes optional AI assistance to help refine clarity, flow and readability. Top 12 Tips When Writing Your Book Blurb A book blurb is not a summary – it should intrigue and attract. Aim for around 150 words (100–200 is the general range) usually written in 3–4 paragraphs. Focus on a strong opening sentence to hook the reader, and also write in the third person and avoid clichés or well-worn phrases. Use short sentences and paragraphs so it’s easy to digest. Write for your target audience and use language that resonates. Your blurb can also be used as your online book description. Think of it as a sales pitch for your book. Include strong, engaging wording to create interest. Add positive reviews where possible for credibility and extra marketing power. Avoid spoilers, plot twists or revealing the ending (think about how film trailers give pertinent information and dramatic plot points that intrigue). Stay true to your genre: if you’ve written a contemporary romance, don't write your blurb as though it's a mystery or thriller. Always proofread before publishing. It won't look professional if it has spelling mistakes, or punctuation and grammar errors. If you would like your book blurb proofread before finalisation get in touch ► Writing a Book Blurb – Frequently Asked Questions What is the purpose of a book blurb? The purpose of a book blurb is to attract readers, generate interest and encourage them to buy or read the book. Is a book blurb the same as a synopsis? No, a book blurb is a short, engaging teaser, while a synopsis is a detailed summary that includes the full plot and ending. Where is a book blurb used? A book blurb is used on the back cover of paperback books, on retailer pages such as Amazon and in marketing and promotional materials. What makes a good book blurb? A good book blurb is clear, concise and engaging, with a strong hook, emotional appeal and a compelling reason for the reader to keep reading. Final Thoughts Writing a book blurb can feel challenging, but it is one of the most important parts of presenting your book to potential readers. A well-written blurb helps convert interest into sales, improves your book’s visibility and sets the tone for what readers can expect. Take the time to refine it – because even a great book can be overlooked without a compelling blurb… A well-written, engaging blurb helps capture attention and increase book sales, while my editorial services ensure your manuscript is fully prepared for publication: ✔️ Expert proofreading   corrects spelling, grammar and punctuation, ensuring your manuscript is polished and error-free before publication. ✏️ Professional editing  r efines your writing, enhances clarity and flow, and improves consistency – ensuring a high-quality finish that appeals to readers and strengthens credibility. 📖 Ebook formatting  c reates a clean, publisher-standard layout, ready to self-publish on Amazon KDP or submit to a publisher or agent.

This page may include affiliate links. If you click and purchase through these links, I may earn a small commission at no extra cost to you. I only endorse tools and resources that I believe will benefit authors and self-publishers. See my Affiliate Disclosure  for more information. This site shares practical guidance for authors and self-publishers. If you find this article useful, support the resources shared here. Whether you're preparing to publish or trying to boost slow sales, effective Amazon marketing is essential. With millions of books competing for attention, visibility comes down to using the right tools – both free and paid. Amazon Kindle Direct Publishing (KDP) is Amazon’s free platform for publishing ebooks, paperbacks and hardbacks. It also provides built-in promotional tools to help you reach readers and increase sales. To help you get the most out of Amazon’s platform, here are 7 strategies to increase visibility, drive sales and build momentum, all discussed in detail below. Set Up Your Author Central Page (Free) Promote Your Book with Amazon Advertising (Paid) Run Free Book Promotions (KDP Select – Free) Use Kindle Countdown Deals (KDP Select – Free) Enable Ebook Pre-orders (Free) Gift Copies to Generate Reviews (Paid) Share Book Previews (Free) Before focusing on marketing, make sure your book is fully polished. A professionally edited and well-presented book will always perform better. Check out my proofreading , copy-editing  or ebook formatting services. 1. Set Up Your Author Central Page (Free) Your Author Central page acts as your public author profile on Amazon. It builds trust, strengthens your brand and helps readers connect with you. Best practices: Write a concise, engaging bio (not a full life story)* Add a clear, professional photo or logo (use the same image across platforms) Link your website and social media Keep your page updated with new releases or announcements Enable the "Follow" feature so readers are notified of updates *For your Author Page bio, focus on relevant details and credentials that encourage readers to invest in your book. For guidance, see Scribe Media's How to Write an About the Author (With Examples) . Tip: Set up Author Central profiles on Amazon UK, US and other marketplaces (Germany, France, Japan, and many more) to maximise visibility and keep your author information consistent across regions. If your books are incorrectly attributed – if another author has the same name, for example – refer to Amazon’s Managing Your Bibliography  help page. 2. Promote Your Book with Amazon Advertising (Paid) Amazon Ads place your book directly in front of readers searching in your genre or for similar titles. Key points: Ads appear as "Sponsored" results in search and product pages You pay per click (not per impression) You control your daily or monthly budget To improve results: Use specific, niche keywords rather than broad terms Research suggestions in Amazon’s search bar (e.g. type "historical fiction" to see related search terms used by readers) Add keywords naturally into your book description Use negative keywords to avoid irrelevant clicks (e.g. "free") If you’re new to Amazon Ads or want to improve your results, you can take the free Amazon Ads course  by Kindlepreneur. It walks you through how to set up campaigns, choose keywords and optimise your ads for better performance. Strategy tip: Start with low bids and test multiple keywords, then refine based on performance. Go to Amazon Advertising  to set up ads on Amazon. 3. Run Free Book Promotions (KDP Select – Free) Enrolling in KDP Select allows you to offer your ebook for free for up to 5 days every 90 days. Benefits: Boosts visibility in all marketplaces where your book is available for sale Helps generate reviews Can improve your Amazon ranking after the promotion ends Important: Your ebook must be exclusive to Amazon during enrolment and is automatically included in Kindle Unlimited . Promotions work best with a clear, compelling book blurb. You can improve yours with my How to Write a Book Blurb (With Template and Examples) article. 4. Use Kindle Countdown Deals (KDP Select – Free) This is a limited-time discount promotion that creates urgency. How it works: You set a discounted price for a fixed period Amazon displays the original price alongside the discount Readers are encouraged to act quickly Only applies to Kindle eBook listings on Amazon UK and Amazon US marketplaces Title needs to have been enrolled in KDP Select for at least 30 days Note: You can’t run this alongside a free promotion in the same 90-day period. See more at Amazon Countdown Deals . 5. Enable Ebook Pre-orders (Free) You can make your ebook available for pre-order up to a year in advance. Why it works: Builds anticipation before launch All pre-orders count as sales on release day (boosting ranking) Gives you more time to finalise edits and marketing Extra tip: Publish your paperback first to collect early reviews before your ebook launches. 6. Gift Copies to Generate Reviews (Paid) You can purchase your ebook and send it as a gift. Uses: Build early reviews Run giveaways or promotions Share with readers, influencers or mailing lists Recipients don’t need a Kindle device to read your book as it can be viewed using the Kindle app on a laptop or phone, for example. If your budget allows, this promotional tool could give your book exposure a boost as well as helping to increase your number of reviews. Important: Amazon does not allow fake, incentivised or manipulated reviews, so any feedback should be given voluntarily and without conditions to comply with their guidelines. 7. Share Book Previews (Free) Amazon previously offered Kindle Instant Preview, allowing authors to embed book samples on websites and blogs so readers could preview content without leaving the page. Although this feature is no longer supported, the following is a practical alternative. You can share a sample of your book to support your Amazon marketing and encourage readers to click through to your book listing. Ways to do this include: Uploading a sample chapter (PDF) to your website Embedding the opening pages in a blog post Sharing excerpts via email newsletters or social media These methods work alongside Amazon’s built-in "Look Inside" feature, which allows readers to preview your book directly on the product page. Sharing sample content can help build interest, drive traffic to your Amazon listing and increase conversions, particularly when your opening pages are strong and professionally presented. Not every strategy will suit every book. The key is testing and refining. Monitor ad performance and ROI (Return on Investment) Track which promotions increase sales or rankings Focus on strategies that deliver results (not just activity) Remember: even free marketing costs time, so prioritise what’s effective. Final Thoughts There’s no single winning formula for Amazon book marketing. The most effective approach combines: A strong author presence Smart keyword targeting Strategic promotions Consistent testing and optimisation As Amazon’s tools and algorithms evolve, staying adaptable is just as important as getting started. With my editorial services, you can prepare your manuscript for publication with confidence: ✔️ Expert proofreading   corrects spelling, grammar and punctuation, ensuring your manuscript is polished and error-free before publication. ✏️ Professional editing  r efines your writing, enhances clarity and flow, and improves consistency – ensuring a high-quality finish that appeals to readers and strengthens credibility. 📖 Ebook formatting  c reates a clean, publisher-standard layout, ready to self-publish on Amazon KDP or submit to a publisher or agent.

This page may include affiliate links. If you click and purchase through these links, I may earn a small commission at no extra cost to you. I only endorse tools and resources that I believe will benefit authors and self-publishers. See my Affiliate Disclosure  for more information. ​ I provide resources to support authors through editing and self-publishing. If you find this article useful, you can support this content. Self-publishing is now more accessible than ever for both new and established authors. With affordable tools and platforms available, publishing your own book is far less daunting than securing a traditional publishing contract. Publishing through Amazon Kindle Direct Publishing (KDP) is completely free. If you’re looking to self-publish your book – whether it's an ebook, paperback or hardcover – this step-by-step guide will walk you through the process using one of the most popular platforms available. Firstly, congratulations on finishing your book. As a freelance proofreader and editor at Book Editing Services, I have worked with many authors over the years and understand just how much time, effort and persistence it takes to reach this stage. Today, many writers choose self-publishing because it gives them full control and avoids long submission processes, delays or potential rejection from traditional publishers. Amazon offers access to one of the largest global book-buying audiences, where books are discovered based on keywords, categories, covers and reviews – not just publishers. This creates a level playing field for independent authors. This Guide to Self-Publishing on Amazon Covers: Setting up your KDP account Understanding tax requirements Deciding whether to enrol in KDP Select Entering your book details Writing your book description Choosing keywords and categories Formatting your book Creating a professional cover Uploading and previewing your book Publishing paperback and hardcover editions Promoting your book with Amazon Ads Enhance your listing with A+ Content Set up your Author Profile What to expect after publishing For reference to accompany this article, please also check Amazon’s  Kindle Direct Publishing  introductory page, which is updated regularly as appropriate. Set Up Your KDP Account To begin, you’ll need: Your bank account details (IBAN and BIC/SWIFT) Your tax information (such as your National Insurance number, UTR (Unique Taxpayer Reference) or company tax reference) You can sign in using your existing Amazon account or create a new account if you don't already have one. Your author/pen name can differ from your account name, and you can publish books under multiple pen names if required. Understanding Your Tax Requirements KDP requires you to complete a tax interview. Amazon handles VAT and sales tax collection on book sales, but you are responsible for declaring and paying tax on your royalties in your country of residence. For UK authors, tax treaties with the USA usually reduce withholding tax to 0% once the correct information is submitted. Depending on the country you are based in, similar tax treaties may apply, so it is important to check what is relevant in your location. As tax rules can change, it’s always best to check current guidance or speak to a tax adviser. Decide Whether to Enrol in KDP Select KDP Select is an optional programme for ebooks that requires exclusivity with Amazon. Benefits include: Inclusion in Kindle Unlimited Access to promotional tools such as countdown deals Increased visibility within Amazon However, you cannot sell your ebook elsewhere while enrolled. Find out more on the  Amazon KDP Select  page. Check out my article How to Promote Your Book on Amazon to see all the promotional tools Amazon provide, most of which are free, to use in your marketing strategy to maximise the exposure of your book. Enter Your Book Details You’ll be guided through entering your core book information, including: Title and subtitle (up to 200 characters) Author name Series details (if applicable) Description (can use book blurb) Keywords and categories Publishing rights and primary market ISBN selection for print books (use a free KDP ISBN or your own) and ASIN automatically assigned for Kindle ebooks as appropriate Trim size and print options (for paperback and hardback editions) Uploading your manuscript interior and cover files Pricing across the different marketplaces (you can set your primary price on Amazon.com and apply it across all other regions) Write Your Book Description Your description acts as your sales copy. It should: Hook the reader immediately Clearly explain what they will gain from the book Use short paragraphs or simple formatting for readability Tools such as the Kindlepreneur Book Description Generator  can help you write and format a professional book description using Amazon-approved HTML. It simplifies layout and spacing, while also offering optional AI support to improve clarity, flow and readability. Your book description is one of the most important elements for converting clicks into sales. Choose Keywords and Categories Keywords You are given seven keyword boxes  to help readers find your book. Best practices: Use long-tail phrases (e.g. “small town romance” or “budgeting and personal finance book”) Avoid repeating words already in your title Think like a reader searching for your book If you need more structured guidance, your keyword research can be improved by using Publisher Rocket , a software tool developed by Dave Chesson at Kindlepreneur, designed to help identify high-traffic, low-competition keywords on Amazon. It can also be used to analyse keywords used by popular books and to support keyword selection for advertising campaigns. See also Dave Chesson's article How to Choose Your Amazon Kindle & Book Keywords to find out more. Categories There are thousands of book categories on Amazon. You can select up to three categories  during setup. Amazon may place your book in additional relevant categories automatically. Again, the Publisher Rocket software tool has this covered. With full access to its features, you can explore category search options , as well as gain insights into how similar books are positioned and identify relevant keywords aligned with niche categories on Amazon. See also Dave Chesson's article  Secret Method to Choosing the Best Amazon Categories  to find out more. Format Your Book Formatting the layout of your manuscript ensures your book looks professional, is easy to read, and is prepared in a compatible file type to upload on to Amazon KDP for self-publishing. You can: Format your manuscript manually using Microsoft Word with consistent styles and spacing, applying the correct formatting features where needed and avoiding unnecessary ones (see Basic Tips below) Use tools such as Kindle Create, Atticus or Vellum (Mac only) to apply professional layout styling, ensure consistent formatting throughout the manuscript and generate a KDP-compatible file ready for upload to Amazon Or hire a professional formatting service for a publisher-standard layout, including converting your manuscript into a fully optimised file Basic tips: Use consistent paragraph styles for headings and body text to maintain a clean, uniform layout Avoid using the tab key for indentation – use paragraph settings instead Use page breaks to separate chapters clearly (not required for ebooks) Ensure font choice and spacing are consistent and easy to read throughout Remove extra spaces and formatting inconsistencies Ensure images are high quality (300 DPI for print) and correctly positioned Apply headers, footers and page numbers appropriately for print formats, and remove them for ebooks Create a Cover Your cover is one of the biggest factors in attracting readers. Options include: Hiring a professional designer Using KDP’s Cover Creator Creating your own using design tools, including Canva and AI software (such as MidJourney, ChatGPT, Nano Banana, Adobe InDesign , or Affinity Designer) There are many YouTube videos discussing how to create book covers to self-publish on Amazon. A strong cover should be clear, readable at thumbnail size and aligned with your genre. Preview and Upload Use Amazon KDP's built-in preview tool (for ebooks, paperbacks and hardcovers) or use Kindle Previewer  (desktop software) to check your book (ebooks only) across devices with different screen sizes, such as a Kindle, tablet, phone, etc. Once ready, upload your manuscript and cover via your KDP Bookshelf. Publish Paperback and Hardcover Versions KDP allows you to publish paperback and hardcover editions using their print-on-demand service, meaning books are only printed when ordered, with no upfront printing or storage costs, and Amazon handle the delivery. You can use the  Kindle Create  tool to format your print manuscript, with separate guides and templates available for both PC and Mac users. Alternatively, many authors now upload a clean, formatted PDF (preferred) or Word document directly. The format specifications for printed books are more detailed than for ebooks, so it’s worth taking time to review your options for trim size, margins and spine width before getting started. For further guidance, you can refer to Amazon KDP’s official resources, including the Paperback and Hardcover Trim Size guides, the Build Your Book – Format a Paperback and Format a Hardcover Manuscript resources, and the downloadable Paperback and Hardcover Manuscript Templates , which provide detailed specifications and ready-to-use layouts for both formats. KDP can provide a free ISBN (International Standard Book Number) for paperback and hardcover editions; however, this is limited to books published and sold through Amazon's KDP platform, so you may prefer to use your own ISBN  if you plan wider distribution. Kindle ebooks do not require an ISBN to be published and sold, as Amazon assigns a unique ASIN (Amazon Standard Identification Number) to each title. However, ASINs are only recognised within Amazon's platform and cannot be used for distribution elsewhere, so using your own ISBN may be beneficial if you plan to publish more widely. Key points: No upfront printing costs Books are printed only when ordered Amazon manages the sale, printing and delivery of your book, or provides readers with access to your ebook. A free ISBN is available for print books (KDP-only use), or you can use your own Royalties are calculated from your list price, minus Amazon’s share of the sale and the printing costs for each copy sold If you’d like a clearer understanding of book publishing terminology, you can also check out my book publishing terms and terminology post for an extensive glossary with simple explanations. Promote Your Book with Amazon Ads Amazon Ads are one of the most effective ways to increase your book's visibility. A simple starting strategy: Run automatic campaigns to gather data Use low bids to stay within your royalty margin Move successful keywords into manual campaigns Regularly review and refine your ads Want a step-by-step approach? Check out this free Amazon Ads course by Dave Chesson at Kindlepreneur, which shows how to set up your ad campaign/s, finding profitable keywords, optimising and managing campaigns, and more. Enhance Your Listing with A+ Content You can improve your book’s product page using Amazon's A+ Content feature. This allows you to: Add images and formatted sections Showcase your book’s features Strengthen your author branding It can help improve conversion rates once readers land on your book page. Set Up Your Author Profile Create an Amazon Author Central account to: Add your author bio Link all your books Upload editorial reviews Improve your credibility as an author What to Expect After Publishing Once your book is live: It usually appears within 24–72 hours You’ll have access to real-time sales data Royalty payments are made monthly (two months in arrears) You can update your book at any time if needed (not the title or subtitle) Is There a Downside to Publishing Through Amazon? While KDP offers huge reach and flexibility, there are some considerations: Physical bookstores are less likely to stock self-published titles Competition is high, so marketing is essential Success depends on your niche, cover (and obviously content) and promotion Final Thoughts Self-publishing on Amazon KDP offers an accessible and flexible route to getting your book into the hands of readers worldwide. With the right preparation, professional presentation and consistent promotion, you can successfully publish and market your book without submitting to a traditional publisher. With my editorial services, you can prepare your manuscript for publication with confidence: ✔️ Expert proofreading   corrects spelling, grammar and punctuation, ensuring your manuscript is polished and error-free before publication. ✏️ Professional editing  r efines your writing, enhances clarity and flow, and improves consistency – ensuring a high-quality finish that appeals to readers and strengthens credibility. 📖 Ebook formatting  c reates a clean, publisher-standard layout, ready to self-publish on Amazon KDP or submit to a publisher or agent.