Top Book Marketing Companies UK (With International Promotion Services)
- Alex at www.bookeditingservices.co.uk
- 4 days ago
- 7 min read
Updated: 4 hours ago
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If you’re looking for the best book marketing companies in the UK, choosing the right service can make a significant difference to your book’s success. From professional book publicity services and PR agencies to affordable book promotion platforms, there are a wide range of options available to authors.
While this guide focuses primarily on UK-based book marketing services, it also includes a small number of international platforms that are widely used by UK authors and can be highly effective for reaching a global audience.
Whether you’re launching a new book or looking to increase long-term visibility, these services can help you promote your work more effectively.
Before choosing a book marketing company, it’s important to make sure your manuscript is fully polished and ready for readers. Strong editing and presentation play a key role in how successfully your book performs once it’s promoted.
If you’re still refining your work, you may find it helpful to explore my proofreading, copy-editing or ebook formatting services.
Best Book Marketing Companies UK for Authors
The list below includes a mix of UK-based book marketing companies and a select number of international services accessible to UK authors, giving you flexibility based on your genre, goals and budget.
To help compare these options more easily, you’ll also find a comparison table below outlining the best use cases, genres, budget levels and strengths of each service.
PR for Books (UK-based)
Website: https://www.prforbooks.co.uk
Founded in 2005, PR for Books specialises in marketing books for both self-published and traditionally published authors, offering a cost-effective solution for those looking to promote their work.
Their team, made up of former journalists, focuses on creating press releases and promotional content, supported by a database of media contacts including TV, radio, news outlets and online influencers.
They work with authors across all genres, including fiction, non-fiction and poetry, and provide services such as press releases and additional marketing opportunities like book trailers.
Read Media (UK-based)
Website: https://readmedia.co.uk
Created in 2007 and based in Oxford, Read Media offers a personalised PR and publicity service, focusing on building strong relationships with authors and delivering bespoke, targeted campaigns to increase visibility and sales.
They primarily work with authors through established publishing houses rather than accepting unsolicited submissions from self-published authors.
Their services include PR campaigns, organising interviews and events, as well as consultancy and media training for authors managing their public profile.
Cameron Publicity & Marketing (UK-based)
Website: https://www.cameronpm.co.uk
Founded in 2006 and based in London, Cameron Publicity & Marketing offers PR and marketing services for both publishers and independent authors.
Their clients include both established publishers and self-published authors, with a strong emphasis on supporting independent writers. Services cover publicity for print and ebooks, with options such as full three-month campaigns, online book promotion and social media start-up support.
Smith Publicity (International)
Website: https://www.smithpublicity.com
Smith Publicity is a well-established US-based book marketing company with a global reach. Founded by Dan Smith, they have worked with thousands of authors, including many self-publishers and New York Times bestselling writers.
The company offers a bespoke approach, with experienced journalists creating tailored publicity campaigns and providing a more personal service than many high-volume marketing providers.
They work with authors across all genres, including fiction and non-fiction, and accept clients worldwide. Their services focus solely on book promotion, covering areas such as business and YA titles, and include media outreach, book signings and other publicity opportunities.
The Book Network (UK-based)
Website: https://www.thebooknetwork.co.uk
The Book Network is a London-based marketing and PR company founded by Philip Bowne following the success of his debut novel Cows Can’t Jump.
The company focuses on building a community for authors, publishers and readers, while supporting book promotion across a range of genres.
They work with authors of non-fiction, speculative fiction and crime fiction. Their services include PR outreach to secure reviews, interviews and media features, social media management and advertising, as well as book trailer production to support promotion across digital platforms and attract wider interest.
The Book Publicist (UK-based)
Website: https://www.thebookpublicist.co.uk
The Book Publicist is a small PR and marketing company based in Hay-on-Wye, specialising exclusively in non-fiction titles.
Their focus includes genres such as business and leadership, entrepreneurship, health and wellbeing, personal development and parenting. The company is run by Ella Gascoigne, who has extensive experience in arts and publishing PR.
They work with individual authors and established publishers, typically selecting clients based on both their expertise and the strength of their content, rather than accepting self-published submissions.
Their services focus on raising the author’s profile as well as promoting the book, including media interviews, serialisation, digital content creation and radio appearances.
BookBub (International platform)
Website: https://www.bookbub.com
BookBub is one of the most powerful book promotion platforms available, known for its large and highly engaged reader audience. It is particularly effective for genre fiction, including romance, thriller, mystery, fantasy and sci-fi, especially when running discounted or free promotions.
Featured Deals (their main advertising option) place your book in front of targeted readers via email, often resulting in significant spikes in downloads, visibility and rankings.
BookBub sends curated daily emails to millions of readers based on their genre preferences, helping authors reach a highly relevant audience.
While acceptance for Featured Deals is competitive, BookBub also offers self-serve ads, allowing authors to run targeted campaigns based on genre, author or reader interests.
Written Word Media (International platform)
Website: https://www.writtenwordmedia.com
Written Word Media runs promotional platforms such as Freebooksy and Bargain Booksy, designed to help authors reach large audiences of readers looking for free or discounted books.
They are best suited to indie genre fiction, particularly romance, mystery, thriller and fantasy. These services distribute book promotions via targeted email lists and partner sites, helping to increase downloads, visibility and rankings during promotional campaigns.
Freebooksy focuses on free book promotions, while Bargain Booksy highlights discounted titles, allowing authors to tailor their strategy based on pricing.
Written Word Media states that its platforms reach millions of readers across multiple genres, making them a popular choice for authors looking to boost exposure and drive traffic to their Amazon listings.
Kindlepreneur (International platform)
Website: https://kindlepreneur.com
Kindlepreneur is a widely used platform that provides marketing tools, training and resources for authors, particularly those using Amazon Kindle Direct Publishing. Created by Dave Chesson, it focuses on helping authors improve visibility and sales through data-driven strategies.
One of its most popular tools is Publisher Rocket, which helps authors research high-traffic keywords, identify less competitive categories, analyse competing books and improve positioning in Amazon search results.
The platform also offers resources such as:
In-depth guide on book marketing, plus many more articles on his blog
Kindlepreneur is suitable for all genres, but is especially useful for self-published authors who want to manage and optimise their own marketing strategy on Amazon.
The tools are designed to support key areas of discoverability, including keywords, categories and advertising performance.
BookMarketer (UK-based)
Website: https://www.bookmarketer.co.uk
BookMarketer offers affordable promotional campaigns and visibility tools aimed at helping authors increase exposure and reach their target audience.
They are particularly suited to indie fiction and general non-fiction, especially authors looking for cost-effective marketing options.
The platform provides tailored marketing strategies, including social media promotion, press releases, SEO and targeted advertising, designed to improve discoverability and drive book sales.
BookMarketer also focuses on audience targeting, using data-driven campaigns to connect books with the right readers and increase engagement across multiple platforms, including Amazon and other online retailers.
Books Go Social (International)
Website: https://booksgosocial.com
Books Go Social provides budget-friendly marketing services designed to help authors increase visibility and reach new readers.
They work across most genres, making them a flexible option for authors testing early-stage promotion. Services include book promotion campaigns, social media marketing, press coverage and access to reader-focused platforms such as NetGalley, helping authors gain reviews and exposure.
Books Go Social also operates its own reader community and promotional channels, allowing authors to connect directly with targeted audiences and build visibility across platforms including Amazon.
UK & International Book Marketing Services Comparison
Company | Location | Best For | Genres | Budget Level | Key Strength |
PR for Books | UK | Cost-effective PR for self-published and indie authors | All genres | ££ | Press releases + extensive media database |
Read Media | UK | Traditional authors seeking bespoke PR campaigns | All (publisher-led) | £££ | Personalised campaigns + media training |
Cameron Publicity & Marketing | UK | Indie and publisher campaigns with flexible packages | All genres | ££–£££ | Full campaigns + social media support |
Smith Publicity | Internationa (US) | Global campaigns for serious authors | All genres | ££££ | High-level PR + global reach |
The Book Network | UK | Authors wanting PR, social media and trailer promotion | Non-fiction, crime, speculativefiction | ££–£££ | Multi-channel marketing approach |
The Book Publicist | UK | Expert-led non-fiction PR and author positioning | Non-fiction only | ££££ | Authority-building PR + expert positioning |
BookBub | International | High-impact promotions (discount/fre campaigns) | Genre fiction | ££–£££ | Large targeted reader email audience |
Written Word Media | International | Indie promotions (free/discount campaigns) | Genre fiction | ££ | Targeted email promotion platforms |
Kindlepreneur | International | DIY Amazon marketing and optimisation | All genres | £–££ | Amazon optimisation + keyword and category research |
BookMarketer | UK | Affordable multi-channel marketing for indie authors | Fiction and non-fiction | ££ | Affordable campaigns + data-driven targeting |
Books Go Social | International | Budget-friendly early-stage promotion | All genres | £ | Entry-level promotion + reader network and review access |
Tip: UK-based PR agencies are ideal for media coverage and author branding, while international promotion platforms are often more effective for increasing downloads, visibility and reaching genre-specific audiences.
Final Thoughts
Choosing the right book marketing service in the UK depends on your goals, budget, genre and stage of publishing.
UK-based PR agencies can help build your author profile and secure media coverage, while international platforms offer powerful tools for reaching wider audiences.
Marketing is far more effective when your book has already been professionally finalised. If you’re still in the editing stage, you can use my Self-edit Checklist for Authors to assess what your manuscript needs before promoting it.
If you’re planning to pursue traditional publishing alongside marketing, you may also find my article How to Get a Literary Agent helpful.
Taking the time to prepare your book properly before investing in marketing can significantly improve your results and help you get the most from any promotion.
If you would like to look at the option of self-publishing your fiction novel, non-fiction book or collection of short stories, check out my article How to Publish a Book on Amazon (KDP) for a step-by-step guide showing how to upload your book to sell on Amazon.
With my editorial services, you can prepare your manuscript for publication with confidence:
✔️ Expert proofreading corrects spelling, grammar and punctuation, ensuring your manuscript is polished and error-free before publication.
✏️ Professional editing refines your writing, enhances clarity and flow, and improves consistency – ensuring a high-quality finish that appeals to readers and strengthens credibility.
📖 Ebook formatting creates a clean, publisher-standard layout, ready to self-publish on Amazon KDP or submit to a publisher or agent.
